Terms of use

These Terms of Use ("Terms") govern your access to and use of the HowPets website (the "Website"). HowPets is a trading name of JPLC Limited (company number: 12911760), registered at 14th Floor, 20 Eastbourne Terrace, London, United Kingdom, W2 6LG ("we", "us", "our").

By accessing or using this Website, you confirm that you accept these Terms and agree to comply with them. If you do not agree, you must not use the Website.

Please note that there are other terms that may apply to you. These terms of use refer to the following additional terms, which also apply to your use of our site:

• Our Privacy Policy, and

• Our Cookie Policy

HowPets is a digital platform providing pet-related content, tools, and services to help make caring for a pet easier, more rewarding, and more intuitive. The Website provides:

• Informational articles and blog content relating to pets, where possible, reviewed by qualified professionals such as veterinary surgeons, accredited trainers, and animal nutritionists.

• Video content, expert interviews, and media features

• The ability to sign up to newsletters and updates

Our website, its contents and references are provided without any representation, term, condition or warranty of any kind, either express or implied (and whether implied by law, custom, or otherwise) in respect of our website and/or its content to the extent permitted by law. Unless we specifically state otherwise, the information and content on our website is provided "as is" and with all faults and you take the entire risk as to satisfactory quality, performance, accuracy and effort.

We will use reasonable efforts to ensure that the content on our website is accurate, complete and current, we do not however guarantee or represent that the content will always be accurate, complete, or current, or that your access to our website will be uninterrupted.

We will be released from our obligations under these Terms and Conditions in the event of any causes beyond our responsibility or control, which renders the provision of our website impossible or impractical.

We do not guarantee that:

• our website will operate without interruptions or failures;

• our website will be free from defects, or that your use of, or inability to access or use, our website will not result in any costs, loss of profits, loss of data, or consequential losses.

• Content will be uninterrupted or error-free

We reserve the right to amend these Terms and Conditions for whatever reason, at any time and without notice. You will be bound by such revisions and you should therefore ensure that you regularly visit this page to review our current Terms and Conditions from time to time. We reserve the right to periodically add, change, or improve any of the information and content on our website and in respect of our services for whatever reason, at any time and without notice.

We reserve the right to remove any content from our website for whatever reason, at any time and without notice and to deny you with access to all, or any part of our website.

You must not use the Website:

• In any unlawful, fraudulent, or harmful way

• To upload or transmit malicious code

• To infringe intellectual property or privacy rights

• To interfere with the operation or security of the Website

• For competitive intelligence or commercial scraping purposes

• By impersonating another person or entity

• In a way intended to harm or create a negative experience for other users

• By behaving in an unprofessional or harmful manner towards HowPets staff

• To modify, mirror, inject, or filter content without our written consent

• To circumvent any security or access measures we have implemented

You are responsible for complying with all applicable local, national, and international laws in connection with your use of the Website. By breaching any of the provisions above you will commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

You must not use any part of the content on our site for any commercial purposes. The use of automated systems or software in particular, to enter or extract data from this website, is strictly prohibited.

HowPets does not currently offer public commenting, community submissions, or user-generated content. Where we introduce such features in the future — including comments, feedback tools, or community functionality — these terms will apply.

Where you are able to submit content to the Website (including ratings, feedback, comments, or other material), you agree that anything you submit:

• Is accurate, where it states facts

• Represents a genuinely held opinion, where it states a view

• Complies with all applicable laws

Apart from your personal information, which is addressed by our Privacy Policy, we will treat any communication or material you send to our website electronically, or otherwise, including questions, comments, suggestions, or submissions ("your information"), as non-confidential and non-proprietary. By submitting your information to our website, you irrevocably agree never to assert any copyrights, moral rights, or other rights you may have in such material.

We may also use any ideas, concepts, techniques, or know-how contained in your information for any reason, including but not limited to developing, manufacturing and marketing our website and our services.

You must not submit content that:

• Is defamatory, abusive, threatening, or offensive

• Promotes violence, hatred, or discrimination

• Infringes on any intellectual property, privacy, or other third-party rights

• Is deliberately misleading or misrepresents your identity

• Contains malicious code, spam, or unsolicited commercial content

We reserve the right to remove any content at our discretion and without notice.

Articles, videos, and expert contributions on HowPets are provided for general informational purposes only and are not a substitute for professional advice tailored to your individual pet.

• We are not a veterinary practice and do not provide clinical services

• Expert contributions reflect general guidance, not a diagnosis, treatment plan, or personal recommendation

• If your pet is unwell, injured, or you have specific concerns, always consult a qualified veterinary professional directly

You rely on any information on this Website at your own risk.

The HowPets name, logo and all content on this Website, including text, articles, graphics, branding, design, and associated branding are trademarks owned by or licensed to JPLC Limited. Nothing in these Terms grants any licence or right to use such trademarks without our prior written consent.

You may view content for personal, non-commercial use only. You must not copy, reproduce, scrape, extract, distribute, republish, modify, adapt, translate, create derivative works from, or use our content or branding without our prior written permission. This includes using any content from the Website to train, fine-tune, test, validate, improve, develop, or operate artificial intelligence systems, machine learning models, large language models, automated tools, datasets, or technologies that generate, summarise, transform, or produce new content.

Any rights not expressly granted in these terms are reserved.

This Website may include links to third-party websites for convenience only. We do not control or endorse third-party content and are not responsible for their content, policies, or practices.

By signing up to our newsletter or updates, you agree that we may contact you via email with content, updates, and marketing. You can unsubscribe at any time via the link in any email. For details on how we handle personal data, please see our Privacy Policy.

We exclude to the fullest extent possible under English Law, save in respect of death or personal injury arising from negligence, all liability for any claims, losses, demands or damages arising directly, or indirectly out of, or in any way connected with the content, or your use, or inability to access our website including without limitation damage to, or viruses which may affect your computer equipment or other property on account of your access to, use of, or downloading from our website.

You agree to indemnify and hold harmless JPLC Limited (trading as HowPets) against any claims, losses, damages, or costs (including reasonable legal fees) arising from your breach of these Terms or your misuse of the Website.

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any disputes arising from or in connection with them.

• If any provision of these Terms is held invalid, the remainder shall continue in force

• The paragraph headings are for information only, and do not form part of these Terms and Conditions.

• We may transfer this agreement to another organisation at any time

• You may not transfer your rights without our prior written consent

• No third party has any rights under these Terms

• We may update these Terms from time to time

• Updated versions will be posted on this page

• Continued use of the Website means you accept any changes

• We recommend checking this page regularly

If you have questions about these Terms, please contact support@howpets.com